Joico Defy Damage Protective Shampoo offers a cleansing experience with a rich lather that gently removes dirt and debris, leaving hair soft, shiny, resilient, & healthy-looking. Formulated to protect color vibrancy and prevent damage, making it an essential part of your haircare routine.
MORINGA SEED OIL: A plentiful source of hydration, shine, and softness, bathes hair in the richest antioxidants, Vitamins A and E, Zinc, and Silica – ingredients that are fundamental to creating healthy, strong, damage-resistant hair
KERATIN: Seeks out damage and repairs it by replacing lost proteins for stronger, healthier hair
ARGININE: Replenishes lost amino acids, found naturally in hair, building strength, elasticity & suppleness
ROSEHIP OIL: A powerhouse oil that is rich in essential healthy-hair vitamins, beta carotene and antioxidants. Helps replenish dry, damaged hair while making hair soft and shiny without weighing it down
UPC
074469584098
Scent
Fresh, Floral, Sandalwood
Hair Type
All, Chemically Treated, Color Treated, Damaged, Normal
Item Form
Liquid
Scent Name
Fresh, Floral, Sandalwood
Unit Count
2 Fluid Ounces
Item Weight
2 ounces
Manufacturer
Henkel Corporation
Liquid Volume
2 fluid ounces
Collection Name
Defy Damage
Item Dimensions
1.34 x 1.34 x 4 inches
Number of Items
1
Product Benefits
Cleansing, Color Protection, Damage Control, Gentle shampoo protects hair in salon & at home with damage-preventing ingredients. Rich lather cleanses without damaging hair color.
Material Type Free
Sulfate Free
Age Range Description
Adult
Recommended Uses For Product
Anti-Pollution, Daily Use, Dullness
Other Special Features of the Product
Not Tested On Animals
The Next Generation of Bond Building
FOR BOND STRENGTHENING & COLOR LONGEVITY
DEFY DAMAGE PROTECTIVE SHAMPOO
Immerse hair in a thorough, luxurious lather with this gentle, sulfate-free shampoo that protects hair from damage on a daily basis. The bond-building formula swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle, or stripping your investment color. The decadent result? Hair becomes beautifully resilient, clean, healthy-looking, shiny, and smooth.
Directions: Apply to wet hair. Lather, then rinse thoroughly
See it. Feel it. Believe it.
HERE'S WHAT YOU WILL LOVE
- Strengthens & Rebuilds Bonds
- 80% Less Breakage*
- 5X Stronger Hair*
*Against combing breakage on damaged hair during heat styling using Defy Damage Protective Shampoo & Masque vs. non-conditioning shampoo
Is this is sulfate free?
Yes! We are free of SLS/SLES sulfates.
How long will it take to see results?
Bond protection begins immediately, and you’ll notice strikingly softer feel and increased shine with the very first use.
Is this good for curly hair?
Yes! Joico's Defy Damage Home Care System is great for all hair types, from straight to curly, fine to thick.
Will the products help my hair color last longer?
Yes! Defy Damage Home Care System maintains over 90% of your color vibrancy up to 10 shampoos.