Joico Color Balance Purple Shampoo gently cleanses hair, neutralizes unwanted yellow and warm tones, and boosts shine and controls static.
VIOLET PIGMENTS directly attach to the hair and instantly neutralize unwanted yellow tones.
GREEN TEA EXTRACT AND UV ABSORBERS help fight fading and tonal change to keep color looking great.
SMART RELEASE TECHNOLOGY, our one-of-a-kind liposome delivery system, packs a punch – continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.
KERATIN, a protective protein found naturally in hair, actively seeks out damage and helps repairs hair by replacing lost proteins. The result? Stronger, healthy-looking locks.
UPC
074469520539
Scent
Fresh
Hair Type
Color Treated
Item Form
Liquid
Scent Name
Fresh
Unit Count
1.7 Fluid Ounces
Item Weight
1.7 ounces
Manufacturer
Joico
Liquid Volume
1.7 fluid ounces
Item Dimensions
1.35 x 1.35 x 4 inches
Number of Items
1
Product Benefits
Our formula releases Rosehip Oil, Arginine, & Keratin – plus Green Tea extract, UV absorbers, & antioxidants
Active Ingredients
Salicylic Acid, salicylic_acid
Material Type Free
Paraben Free, Sulfate Free
Suitable Hair Color
All Hair Colors
Age Range Description
Adult
Manufacturer Part Number
HU-XI-201
Recommended Uses For Product
Professional Salon & Spa
Other Special Features of the Product
Keep your blonde hair cool with Joico’s Color Balance Purple collection, designed to instantly neutralize unwanted yellow and warm tones. Featuring Green Tea Extract, UV absorbers, antioxidants, plus SmartRelease Technology – our one-of-a-kind liposome delivery system that continuously releases Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.
Keep Your Blonde Hair Cool
FOR BLONDE & SILVER HAIR
COLOR BALANCE PURPLE SHAMPOO
When blonde hair loses its cool, reach for this instant, corrective shampoo for color-treated hair that ditches unwanted yellow tones. The unique formula -- designed to preserve highlighted, icy blondes, silvery grays, ombré, and balayage looks, while safeguarding the vibrancy of color-treated hair – banishes brassy warmth, shields hair from the elements, and boosts shine and strength.
Directions: Apply to wet hair. Lather. Leave in 1 – 3 minutes; rinse. Use 2 – 3 times a week.
Neutralizes yellow & warm tones...
HERE'S WHY YOU'LL LOVE IT
- Long-lasting results through 12 washes
- Boosts shine and smoothness
- Over 2X stronger hair*
- Paraben-free
*Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Purple Shampoo and Conditioner together
How long will Color Balance Purple Shampoo and Conditioner keep my hair free of brassy tones?
Results last for up to 12 washes.
Does it smell like hair-color chemicals?
Color Balance Shampoos and Conditioners are deliciously fragrant -- stocked with citrus, fruity, green, aldehyde top notes; floral, jasmine, orange flower, and rose middle notes; and spicy, woody, musk dry notes.
Will the green-tea extract turn my hair green if I use Color Balance Shampoo too often?
Not to worry! Green tea extract helps fight tonal change, so it neutralizes brassy, yellow tones for balanced results.