Harness the power of xenohormesis
The sandy soil and dry environment of the Valley of Soreq presents challenges to olive tree cultivation.
These challenges are what make the olive oil produced here so great.
The hot climate forces olive trees to channel their resources into producing a diverse range of beneficial compounds that fortify the fruit and enhance the oil extracted from it. This concept is known as xenohormesis. It plays a crucial role in the exceptional qualities of HOLIVE Oil.
Olive oil derived from trees under stress boasts an extraordinary abundance of polyphenols.
Studies show that these powerful antioxidants provide numerous health benefits, such as reducing inflammation and protecting against chronic diseases.
One of the naturally occurring polyphenols that make HOLIVE Oil taste so good is the potent antioxidant hydroxytyrosol. Hydroxytyrosol is a phenolic compound that has researchers excited because of its anti-inflammatory, anti-tumor, antiviral, antibacterial and antifungal properties.